The most relevant book out for anyone aspiring to break into advertising. What more could you ask for than to have over 100 of the leading figures in advertising, telling you what they expect to see in your portfolio? … but most interesting is to see their differences and the portfolio acceptance from different agencies, how W+K want your book to look like compared to how Y&R want to see it…. There are quite a few advertising books that have been elected as your industry ‘Bible’ if your looking, like me to break in, make this your New Testament. Or for my benefit don’t read it at all.
